Media & telecoms
Boost Engagement and Performance with Data & AI
With Data Science and Machine Learning, personalise your content, analyse trends, optimise your network infrastructure and build subscriber loyalty.
The challenges facing the sector
Key issues in Transport & Logistics
The media and telecommunications sector is characterised by intense competition, growing demands for service quality and rapid changes in digital usage.
Operators and publishers must make the most of their data to enhance the user experience, anticipate trends and ensure network reliability.
User experience and personalisation
Consumers expect content and services tailored to their preferences, whether it be videos, music or telecoms offers.
Anticipating trends
Analysing sentiments and conversations on social media has become essential for understanding public opinion and quickly adjusting editorial or commercial strategies.
Infrastructure reliability
With the rise of 5G and fibre, operators must guarantee optimal performance and avoid service interruptions.
Reduced churn and customer engagement
Increased competition leads to a high risk of churn. Companies must detect weak signals of churn in order to take action before it is too late.
OUR SOLUTIONS
Key Use Cases for AI in
Transportation & Logistics
01
Content customisation
Users expect experiences that are increasingly tailored to their tastes and habits. Thanks to advanced recommendation algorithms, it is now possible to offer each subscriber content tailored to their history, profile and browsing behaviour. This approach improves customer satisfaction, increases engagement time and promotes long-term loyalty.
02
Sentiment and trend analysis
Social media and digital platforms are brimming with valuable information about public opinion and emerging behaviours. By leveraging this data through NLP and AI, you can quickly detect trends, anticipate consumer expectations, and adapt your marketing or editorial campaigns in real time. This offers a significant competitive advantage in an ever-changing industry.
03
Network infrastructure optimisation
The widespread adoption of 5G and fibre optics requires optimal performance and flawless reliability. AI enables continuous monitoring of network status, prediction of bandwidth requirements, and detection of anomalies before they disrupt users. The result: improved service quality, reduced interruptions, and proactive management of network resources.
04
Reduced churn and customer engagement
In a highly competitive market, customer loyalty is a major challenge. AI solutions analyse subscriber behaviour to identify early signs of churn. These insights enable targeted actions to be implemented, such as personalised offers or tailored support pathways, in order to reduce churn and strengthen customer engagement in the long term.
OUR SOLUTIONS
Benefits for Your Business
Choosing HAXAN for your data and AI projects in media and telecoms means transforming your data into strategic levers to enhance the user experience, increase your revenue and secure your infrastructure in a highly competitive environment.
Personalised user experience
Personalising content and services helps you build stronger, more lasting relationships with your customers. By offering relevant recommendations tailored to their preferences, you increase their daily engagement, boost their satisfaction and reduce the risk of attrition.
Data-driven decisions
Analysing trends and sentiments from social media and other digital channels gives you a clear picture of public opinion and emerging behaviours. These insights enable you to tailor your offerings, optimise your marketing campaigns and anticipate changes in demand with greater accuracy.
Network reliability and performance
Intelligent network data management significantly improves service quality, reduces interruptions and prevents incidents before they affect your customers. This optimisation also promotes the adoption of new technologies, such as 5G and fibre, by ensuring a smooth and continuous experience.
Churn reduction
Detecting subtle signs of dissatisfaction using AI allows you to identify at-risk subscribers early on. You can then implement targeted actions/personalised offers, tailored support pathways, loyalty programmes, etc. to reduce churn and improve customer satisfaction in the long term.
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Media & telecoms
Why Choose HAXAN to Support You
In media and telecoms, speed of execution and reliability of deployed solutions are essential to remaining competitive. That’s why we have designed a pragmatic and proven methodology that combines technical expertise with an understanding of business challenges. It enables you to quickly transform your data into concrete solutions that generate measurable impact.
1. Audit & sector framing
In media and telecoms, speed of execution and reliability of deployed solutions are essential to remaining competitive. That is why we have designed a pragmatic and proven methodology that combines technical expertise and understanding of business challenges. It enables you to quickly transform your data into concrete solutions that generate measurable impact.
2. Deployment of integrated AI solutions
We design and integrate customised AI models — recommendation, sentiment analysis, network optimisation — directly into your existing digital platforms and management systems. Our solutions are designed to be secure, scalable and easily adopted by your teams.
3. Monitoring & continuous improvement
Once the solutions are in production, we monitor their performance in real time and regularly recalibrate the models. This ongoing support ensures that they remain relevant as usage patterns evolve and maximises the return on investment over time.